SPAR Schweiz App Launch
With the launch of the new SPAR Switzerland app, a central digital touchpoint was rethought from the ground up and implemented with modern technology. We accompanied the entire process from conception to completion - with the aim of creating a powerful, stable and future-proof app. The focus was on a clearly structured information architecture, short loading times and mobile use that feels natural for both iOS and Android. At the same time, the app was designed as a scalable platform that can be flexibly expanded with new functions, content and services. The clear aim was to create an app that does not need to be explained, but works intuitively.
Functions that integrate seamlessly into everyday life
The SPAR app bundles central services in one place and thinks them consistently mobile. Customer cards, employee cards, discounts and promotions are always available and logically embedded. The offer is complemented by an integrated crypto overview, current promotions and a direct store search via Google and Apple Maps. Gamification elements such as challenges provide targeted stimuli for interaction and make the benefits immediately tangible.
The result is an app that combines functionality and user experience. It forms a stable, scalable basis for the continuous further development of SPAR Switzerland's digital customer journey - not as a collection of features, but as a well thought-out platform with a future.
Frequently Asked Questions
FAQ
Usability determines whether an app is intuitively understood and used in the long term. Clear structures, logical processes and short loading times ensure that users reach their destination quickly - without the need for explanation.
A well thought-out information architecture helps to make content easy to find and to structure complex functions in an understandable way. It forms the basis for a consistent and pleasant user experience.
Future-proof apps are based on scalable technical structures and clear concepts. This allows new functions, content or services to be flexibly integrated without affecting existing processes.
Performance is a key quality factor. Fast loading times, stable workflows and resource-saving processes have a direct impact on usage, satisfaction and acceptance.
