We bring

AI Web Integration

For us, AI is not a buzzword, but a tool that makes websites, portals and processes measurably better. We know the common tools and models - and above all, we know how to integrate them sensibly into real web projects: from automated alt texts and translations to complex workflows that check, enrich, process and output input in a structured way.

We don't think in terms of "prompt in, text out", but in systems: cleanly connected, controllable, scalable - and built in such a way that you will still want to work with it tomorrow.

Alt-Text Automation

Automatically generated legacy texts for media libraries, pages and product worlds - consistent, fast, rule-based.

Translation & localisation

Multilingualism without copy-paste: translations that you can control - including tonality, glossary and QA loops.

Structured output

Forms, documents or data sources become clear results: Summaries, tables, FAQs, data records or content modules.

Generative content

Image or text generation where it makes sense - as a feature in your system, not as an external gimmick.

Model/tool orchestration

ChatGPT, Google Gemini, Claude, DeepSeek, Midjourney, Nano Banana & Co. - we combine the right setup for each use case.

Automation

We automate recurring tasks in web projects where they really eat up time: Content modules, metadata, alt texts, variants, summaries or entire editorial patterns. The result is not "something generated", but a clean output with rules, tonality and consistent quality. This makes your team faster, saves on manual loops and allows them to focus on the things that people do better: Content, idea, decision.

Translations

We set up translation processes in such a way that they are not just "somehow correct", but are actually usable in everyday life - editorially, brand-compliant and controllable. This includes style guides, glossaries, terminology rules and clear approval flows so that translation becomes a reliable process. Whether individual pages, entire product worlds or ongoing news/content streams: you get multilingualism without chaos - and without each language becoming a separate project.

AI workflows

If you want inputs to become real results, we build workflows that not only "read" data, but also understand it: validate, categorise, enrich, transform and output it in a structured way. This can range from smart form outputs and automatic FAQ generation to complex pipelines that collate information and output it in your desired format. What's important here: comprehensible logic, clear rules and outputs that can be integrated into systems - instead of pure text deserts.

Integration / Interfaces

AI is at its strongest when it doesn't stand next to your system, but is part of it. We connect models and tools to CMS, shops, PIM/ERP, DAM, CRM or internal services - via API, queue, webhooks or headless setup - and think about stability, maintainability and scaling right from the start. This also includes topics such as rights/roles, logging, monitoring and cost control so that AI does not remain an experiment but runs reliably. The result: features that arrive in the product - and grow with your requirements.

Case Studies
Develop.

INJOBS – Recruiting der Zukunft

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Understanding ChatGPT

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Generative Search Optimisation

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