SCR Altach with a new look
SCR Altach is not only an integral part of the domestic Bundesliga, but also a club with clear regional roots and a growing digital reach. In order to do justice to this development, the online presence was comprehensively modernised - technically, visually and functionally.
A key element of this was the introduction of a single sign-on solution (SSO), which will allow fans and users to conveniently log in to the club's various digital platforms with the same access data in future - from the website and online shop to systems such as ticketing and future membership programmes. Although separate user accounts will be created in the respective systems (e.g. ticketing and online shop), the same login details will be used to log in. This creates a consistent user experience with maximum flexibility and security.
Digital fan experience with a future
At the same time, the web shop was technically reorganised - from Magento to Shopify - and the entire website was adapted to the updated corporate design. The accent colour yellow was removed, as it originally served as the partner colour. The new appearance now focuses consistently on the striking black and white of SCR Altach - modern, clear and brand-compliant.
With the relaunch of the web shop and website, SCR Altach has taken a pioneering step towards digital fan engagement. The new single sign-on system ensures a consistent and secure user experience, while the switch to Shopify ensures greater flexibility, efficiency and further development in the background. At the same time, the revised design strengthens the brand identity - clear, minimalist and consistently aligned with the club's identity. The result is a digital infrastructure that not only impresses today, but can also grow with the organisation tomorrow.
Frequently Asked Questions
FAQ
Single sign-on means that you only need to remember one user name and one password to use both the ticket system and the webshop. This makes use more convenient and secure - you only need one account for all SCR Altach online services.
Shopify is more user-friendly, more flexible to use and technically more modern than the Magento system previously used. It makes daily maintenance easier, enables faster customisation and provides a stable basis for future expansions.
The combination of Shopify and single sign-on will make it possible to offer additional digital services in future - e.g. personalised content, digital tickets or a bonus programme. Everything can be controlled via a centralised user account.
The website has been completely adapted to the new SCR Altach corporate design. The previously used accent colour yellow was removed as it only served as a partner colour. The new look is clear, modern and true to the brand in black and white.
The new web shop is clearer, faster and easier to use - both on desktop and mobile. Products can be presented more attractively and promotions can be implemented more flexibly. Fans also benefit from an improved check-out experience and, in future, from additional digital services that will be connected via the central login.
