Successful B2B lead generation

Permagroup GmbH, based in Erlenbach near Zurich, stands for customised and permanent acquisition solutions in the B2B sector. Since its foundation in 1998, the company has focussed on "permanent" lead and marketing strategies - individually combinable and always measurable. Permagroup supports its customers in precisely defining target groups, generating qualified leads via its own website and converting these into direct appointments - including professional telemarketing.

In saturated markets and with long decision-making processes, traditional marketing is often no longer sufficient to reach the right business contacts. If you want to be successful in the long term, you need smart strategies to address decision-makers with pinpoint accuracy, recognise needs at an early stage and efficiently convert interested parties into customers. This is exactly where Permagroup comes in: With a sophisticated mix of data intelligence, digital visibility and a direct approach, the company creates a real competitive advantage - for sustainable growth in the B2B sector.

Targeted targeting:

Thanks to company-specific data, industry filters and well-founded analysis tools, you can reach exactly the decision-makers who are really relevant - without wastage.

Digital marketing:

Whether LinkedIn Ads, Google campaigns or customised landing pages - Permagroup ensures that your target group becomes digitally aware of you.

Leadtracking & Analytics:

With GDPR-compliant Permacode tracking, you can find out which companies visit your website, what content they are interested in - and can react immediately.

Telemarketing:

An experienced team makes direct contact, pre-qualifies leads and arranges specific appointments for your sales team - professionally, personally and convincingly.

Ideal B2B partner

Permagroup supports companies at all stages of acquisition - from targeted target group analyses to digital marketing and specific appointment scheduling. With modular solutions such as Permalytics, Permadigital, Permaleads and Permacall, companies are efficiently relieved, acquisition costs are reduced and closing rates are increased. Particularly strong: the Permacode tracking approach provides valuable company information with full data protection compliance, hosted on Swiss, German or Austrian servers.

Frequently Asked Questions

Permagroup specialises in B2B companies - particularly from the industrial, IT, consulting and service sectors - that want to systematically acquire new customers and digitalise their acquisition processes.

In contrast to conventional cold calling, Permagroup combines data-based targeting, digital marketing and professional telemarketing. This results in qualified leads with genuine interest - efficient, scalable and significantly more promising.

Yes, Permagroup works in full compliance with data protection regulations under Swiss and EU law. All tracking and analysis processes (e.g. Permacode) take place on servers in Switzerland, Germany or Austria.

Thanks to tried and tested methods and optimised processes, many customers achieve their first qualified leads after just a few weeks - especially with the free entry via Permaleads.

After a joint briefing, a target group analysis is carried out. Suitable modules (e.g. Permadigital, Permaleads, Permacall) are then combined. Permagroup takes over the implementation - including lead tracking, communication and appointment scheduling.

Successful B2B lead generation

06/24/2025

More leads, less wastage. Find out how Permagroup GmbH helps B2B companies achieve measurably more success with data-based strategies, smart lead tracking and personalised telemarketing.