Safari in iOS 26: Updates for companies
With the new iOS 26, Apple is releasing one of the biggest updates for the mobile Safari browser in years. For website operators, this means: action is needed! Many common web standards have been changed or reprioritised - which means that almost all pages need to be adapted in order to continue to be displayed correctly and with high performance. This is particularly crucial in the DACH region, as over 85% of users use Safari as their default browser.
But it's not just the technical aspects that have changed: the entire look and feel of Safari has been overhauled. Transparent elements, a more discreet scrolling behaviour and new animations provide a fresh user experience - but also have a direct impact on the design and readability of websites. Colours, contrasts and fixed navigation elements should be reviewed to ensure that content continues to be perceived clearly and attractively.
We have already successfully optimised our own website and also support customers in making their websites fit for the update.
Apple Business Connect: Opportunities for companies
In addition to the Safari innovations, it is also worth taking a look at Apple Business Connect. This allows company information to be managed directly by Apple - from the professional entry of the main location in Apple Maps as a digital business card to the integration of the company logo in email communication to ensure a consistent and professional brand image. The logo not only has recognition value, but also increases security: users recognise more quickly whether an email actually comes from the brand - and can therefore more easily distinguish serious communication from spam.
In this way, companies increase their visibility in Maps, Siri and Wallet and at the same time strengthen trust in direct customer contact. Anyone optimising their website now should also consider Apple Business Connect to strengthen their digital presence all round.
Frequently Asked Questions
FAQ
Safari is by far the most widely used mobile browser in the DACH region - around 85% of iPhone users use it as their default browser. With iOS 26, Apple is introducing far-reaching changes that affect the behaviour of websites. Without adjustments, display errors, loading problems or restrictions in interactive functions can occur. Companies should therefore check and optimise their websites promptly.
Apple is implementing new security standards, including stricter rules for cookies and sessions. The rendering engine has also been revised, which means that CSS and JavaScript elements behave differently in some cases. Tracking and analysis methods are also more restricted. For companies, this means that websites need to be technically updated so that login areas, shopping baskets and analysis data function reliably.
Websites that are not optimised for iOS 26 risk malfunctions. For example, forms can no longer be submitted correctly, shopping baskets empty unexpectedly or layouts shift. This can have a direct impact on the conversion rate and sales, particularly in e-commerce. Tracking data can also be recorded incorrectly or incompletely.
Apple Business Connect is a free tool that allows companies to manage their data directly with Apple. This allows you to enter locations in Apple Maps, update opening hours or integrate photos and logos. This makes a company appear consistent and professional in Apple services (Maps, Siri, Wallet) - as a kind of digital business card for iPhone and Mac users.
The logo ensures recognition and strengthens the professional brand image - not only in Apple Maps, but also in email communication. A standardised appearance on all channels creates a sense of trust and makes it easier for customers to find their way around. This can give local companies in particular a competitive advantage.
Practical example:
A regional restaurant enters its location via Apple Business Connect. Apple Maps now shows not only the name and address, but also the logo and current photos. Guests who search for "Italian restaurant nearby" in Siri are taken directly to the optimised entry. At the same time, the Safari customisation ensures that the online reservation function on the website works smoothly even after the iOS update. The result: more visibility, a professional appearance and higher conversion.
