AI is fundamentally transforming social media: content is created more quickly, variations can be tested more easily and processes can be made more…
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Targeted lead generation combines the right channels with clear processes. From website analytics through to LinkedIn and social media, right through…
SEO, GEO and YouTube are becoming increasingly intertwined. Anyone wishing to remain visible in the long term must therefore adopt a cross-channel…
LinkedIn isn’t Instagram – and that’s precisely why each platform needs its own content strategy. This article explains what kind of content works on…
With the new SPAR Switzerland app, a central digital touchpoint has been technically reorganised. Find out how a scalable architecture,…
Fresh, innovative and full of energy: the new INNERHOFER website is here. With AI style consultant, new look and strong employee stories.
The TikTok shop launches in the DACH region - and with it important obligations for retailers. Anyone selling to Germany must provide legally…
Stricter requirements for environmental and social claims will apply in the EU from 2026. Companies need to scrutinise their communication now -…
Traditional search engines are taking a back seat and AI systems are taking over the answer search. With Generative Search Optimisation (GSO),…
Automated advertising placements, precise targeting and cross-channel playout - programmatic advertising makes it possible to manage digital campaigns…
