Improved recipe search for greater user engagement.
Kochgourmet brings together fresh recipe ideas, seasonal inspiration and practical cooking tips in one place. The platform makes it easy for users to discover new dishes, find content suited to their everyday lives, and navigate specifically by theme, occasion and dietary requirements.
The new filtering system makes this experience even more straightforward. Content is easier to find, navigation is clearer, and the user experience guides users intuitively from their initial idea to the perfect recipe.
A user experience that makes content more accessible.
The new filtering system has been developed to organise the growing number of recipes and content on Kochgourmet more clearly. Recipes are not simply collected, but sensibly grouped and made accessible via various entry points. A key part of this is the new categorisation by recipe themes such as pasta and rice dishes. This allows content such as ramen, miso, pasta or rice to be categorised more specifically and found more quickly. In addition, users can explore the site via themes, dietary preferences, international cuisines and seasonal occasions.
This creates a navigation system that is more closely aligned with users’ actual moments of searching and seeking inspiration. Those who already know what they’re looking for can find the right recipe more quickly. Those seeking inspiration can discover new topics more easily and navigate the platform more intuitively. For Kochgourmet, this structure creates a scalable content framework. New recipes, categories and seasonal content can be integrated on an ongoing basis without compromising clarity. At the same time, the improved user experience encourages greater interaction, longer sessions and higher return rates to the website.
Fact Check
CLIENT: Kochgourmet Portale & Verlag GmbH
URL: www.kochgourmet.com
CATEGORY: Food, recipes and digital culinary magazine
LOCATION: Vienna, Austria
OFFER: Over 5,000 recipes, magazine articles and seasonal food content
FOCUS: Recipes, culinary arts, food content, indulgence, seasonal cuisine and digital media
TARGET AUDIENCE: Cooking enthusiasts, food lovers, amateur cooks and adventurous gourmets
In a nutshell
STARTING POINT: The growing volume of recipe content and numerous entry points made clearer navigation essential.
FOCUS: New filtering logic, clearly defined recipe categories and improved access via themes, dietary preferences, national cuisines and seasonal occasions.
IMPLEMENTATION: Recipes were grouped more effectively and made easier to find via categories such as pasta and rice dishes.
RESULT: More intuitive recipe navigation that guides users more quickly to the right recipe and provides Kochgourmet with a scalable content structure for new content.
Die neue Navigation bietet mehrere Einstiege gleichzeitig. Du kannst nach Rezeptwelten, Ernährungsformen, Länderküchen, saisonalen Themen oder konkreten Anlässen filtern und so direkt zu relevanten Inhalten gelangen.
Ja. Die neue Struktur wurde nicht nur für die gezielte Suche entwickelt, sondern auch für die Inspiration. Thematische Rezeptwelten und saisonale Kategorien helfen dabei, neue Gerichte und Ideen zu entdecken.
Ja. Die Filter- und Navigationslogik wurde so aufgebaut, dass sie auf Smartphone, Tablet und Desktop gleichermassen intuitiv funktioniert und Inhalte schnell erreichbar bleiben.
Die neue Kategorisierung schafft eine skalierbare Grundlage für das weitere Wachstum der Plattform. Neue Rezepte, Themenwelten und saisonale Inhalte können laufend integriert werden, ohne dass die Übersichtlichkeit verloren geht.
