GDPR-Compliant Tracking with Matomo
Matomo helps you to track data within the EU in a GDPR-compliant manner and is therefore one of the best Google Analytics alternatives. Matomo can be installed directly on your server or obtained from the Matomo Cloud via an EU server. We will be happy to advise and assist you in setting up your GDPR-compliant tracking.
Due to its high level of GDPR compliance, Matomo can even be used without a cookie consent banner. Since Google Analytics uses web analytics data for its own purposes, the cookie banner is always required. In addition, with the abolition of the Privacy Shield 2.0 agreement, the tracking of Google Analytics, Facebook and other US providers was declared illegal by Max Schrems, as all data of the respective company can be accessed by the US government at any time. This made Matomo one of the top tracking alternatives in the EU area that comply with the GDPR and the Privacy Shield agreement.
Matomo also offers the additional advantage that the data ownership is with your company. This is special because hardly any other provider hands over the data ownership to the client company - for example, Google, Facebook and co. always keep the data ownership of all tracking values achieved within the company. Due to its complete data management, Matomo is also ideally suited for use as tracking software in the intranet; this means that your company data remains within your company.
