11er - the potato specialist
For our client 11er Nahrungsmittel GmbH, we were able to complete an exciting website relaunch, in which we replaced the old familiar website with a completely new concept. Instead of a comprehensive website, the focus is now on a landing page world within the website, which can be accessed via a clear portal.
The new concept enables users to search for information in a more targeted manner and to focus on relevant content on the respective topic. Each landing page is dedicated to a specific topic and offers extensive details on it. This helps to better categorize the extensive information on products, recipes, careers, pleasure bus, etc.
For this purpose, the menu structure was carefully designed and subdivided into a two-level navigation, in which the user can navigate within the global page and the landing page. Due to this, we had to pay special attention to the clarity of the navigation structure. So we deliberately put the navigation points of the landing page with the larger font in the foreground, so that the user understands the navigation structure at first glance. Clear website navigation is crucial for a smooth and intuitive user experience - only a well-structured and simple navigation allows users to quickly understand the website.
With the relaunch of the website, 11er emphasizes the understanding of their target groups. The aim is to cater to the individual needs and interests of the respective target group and thus offer users/visitors the best possible experience when interacting with the brand. Without a doubt, the new portal structure of the 11 website is a huge highlight. Reducing the crowded menu bar to a landing page with only four categories increases the user experience immensely.
