Yes, the button must clearly signalise that a payable order is being triggered.

Example:
✔ "Buy now" or "Order with obligation to pay"
✘ "Continue" or "Save now" - these formulations are considered legally unclear.

All legally required information - e.g. CE labelling, safety warnings, energy labels or instructions in German.
Example:
Toys without CE labelling or without an age warning are subject to a warning - even if they are sold via TikTok.

Missing information can quickly lead to warnings, cease-and-desist declarations or fines.

Example:
If a product is advertised but the base price ("€/kg" or "€/l") is missing, this can be considered legally misleading.

All classic online trading obligations: Imprint, terms and conditions, cancellation information, privacy policy, complete product information and transparent prices. These requirements apply regardless of the platform - including in social commerce environments such as TikTok.

Yes, although the TikTok shop will be launched in Germany first, it will affect Austrian retailers as soon as they start selling to German customers. The German e-commerce and consumer protection rules then apply in addition to the Austrian ones.

A structured approach is recommended:

1. Take stock of all existing claims
2. Collect evidence or identify missing evidence
3. Adapt communication if claims cannot be substantiated
4. Define internal processes to approve future claims with legal certainty

If you start early, you reduce risks and develop credible sustainability communication at the same time.

All visible and audible statements - from website texts and social media to packaging design and claims. Even colours, icons or symbols can be interpreted as environmental promises.

Example: A green leaf icon can already suggest that a product is more sustainable.

All environmental claims require clear, comprehensible and scientifically sound evidence. This includes data on CO₂ reduction, recycled content, material origin or energy consumption. In case of doubt, it must be possible to disclose this evidence to the authorities.

Greenwashing occurs when companies make claims about environmental or social benefits that cannot be substantiated.
Examples:

• "Our product is 100% environmentally friendly" - without scientific proof
• "Climate-neutral production" - but only because of purchased offsets, without a reduction strategy
• A self-invented "eco-label" on the packaging

The EmpCo Directive is a set of EU regulations that will introduce stricter requirements for environmental and social claims in marketing, product communication and packaging from 2026. The aim is to better protect consumers from misleading "green" promises.

Because less paper consumption saves resources and digital processes enable more efficient, resource-saving workflows in the long term.

Digital filing and centralised tools enable location-independent, seamless working without media disruptions.

Cloud storage, digital signature solutions, document management systems and automation tools form the basis for efficient workflows.

Yes, thanks to encryption, multiple backups and clear access rights, digital data is much better protected than paper.

Digitale Dokumente sind schneller auffindbar, leichter zu teilen und besser zu organisieren. Das spart Zeit und verbessert die Zusammenarbeit.