Yes, the button must clearly signalise that a payable order is being triggered.

Example:
✔ "Buy now" or "Order with obligation to pay"
✘ "Continue" or "Save now" - these formulations are considered legally unclear.

All legally required information - e.g. CE labelling, safety warnings, energy labels or instructions in German.
Example:
Toys without CE labelling or without an age warning are subject to a warning - even if they are sold via TikTok.

Missing information can quickly lead to warnings, cease-and-desist declarations or fines.

Example:
If a product is advertised but the base price ("€/kg" or "€/l") is missing, this can be considered legally misleading.

All classic online trading obligations: Imprint, terms and conditions, cancellation information, privacy policy, complete product information and transparent prices. These requirements apply regardless of the platform - including in social commerce environments such as TikTok.

Yes, although the TikTok shop will be launched in Germany first, it will affect Austrian retailers as soon as they start selling to German customers. The German e-commerce and consumer protection rules then apply in addition to the Austrian ones.

Because less paper consumption saves resources and digital processes enable more efficient, resource-saving workflows in the long term.

Digital filing and centralised tools enable location-independent, seamless working without media disruptions.

Cloud storage, digital signature solutions, document management systems and automation tools form the basis for efficient workflows.

Yes, thanks to encryption, multiple backups and clear access rights, digital data is much better protected than paper.

Digitale Dokumente sind schneller auffindbar, leichter zu teilen und besser zu organisieren. Das spart Zeit und verbessert die Zusammenarbeit.

Large, clear typography creates orientation and conciseness - and will very likely remain an integral part of modern websites beyond 2026.

It describes layouts that break away from strict grid structures and allow more freedom, organic forms and visual tension.

Thanks to modern frameworks and optimised browser technology, visual highlights can be created without compromising performance.

It accelerates the creative process, provides impetus and enables dynamic, personalised user experiences - without replacing human handwriting.

"Herz + Hand - INNERHOFER und Du." shows real employees, their stories and their connection to the company - emotionally and authentically.