The best way to do this is through conscious content design: integrate language into the UX strategy at an early stage, develop clear guidelines (e.g. for microcopy and tonality) and regularly test how users react to certain texts. Even small text modules should receive just as much attention as design or function.

Tonality describes the linguistic style and the "character" of a brand. It can be relaxed, serious, humorous or empathetic - the main thing is that it suits the target group and remains consistent across all touchpoints. The right tone of voice creates trust and brand loyalty.

There is no "right" or "wrong", but some variants (e.g. gender colon) are considered less accessible for screen readers. It is important to choose a form that suits the brand - and to use it consistently. Consistency ensures clarity and professionalism.

Gendering is not mandatory, but it sends a strong signal for inclusion. It shows that all users are being addressed - regardless of gender or identity. However, those who choose to do so should use gender consistently and stylistically consciously to ensure comprehensibility and legibility.

Microcopy are short, functional texts in digital interfaces - such as button labelling, form help or error messages. They guide users through digital processes and help them make decisions. Good microcopy provides orientation, trust and a smooth user experience.

The EAA makes accessibility mandatory for many digital services. Companies should start the implementation process now in order to be prepared in good time. Digi Access helps to comply with legal requirements and strategically utilise digital inclusion.

Digi Access offers a combination of technical expertise, legal advice and practical implementation. The initiative accompanies organisations step by step - from analysis and design to the implementation of barrier-free digital solutions.

In addition to legal protection, companies benefit from better usability, a larger target group and a positive brand image. Accessible services are often easier, faster and more pleasant to use for all users.

For all companies and organisations that offer digital content - i.e. websites, online shops, apps or platforms. From 2025, the European Accessibility Act (EAA) will make it legally binding in many cases.

Digital accessibility means that websites, apps and digital content are designed in such a way that they can be used by all people - regardless of physical, sensory or cognitive limitations. This includes, for example, keyboard operation, alternative texts, clear structures and simple language.

A multi-instance solution makes it possible to operate several websites on a common technical basis - with centralised administration but individual content control for each instance.

Updates, maintenance and enhancements can be carried out efficiently and consistently. At the same time, there is enough flexibility to customise content and functions for each country or market.

TYPO3 offers a stable, scalable basis for complex website structures and supports multi-instance and multi-language setups out of the box - ideal for internationally orientated companies.

Content can be created and maintained in several languages. The content is displayed in a targeted manner depending on the instance and target group - for example in German for Austria and in French and Italian in Switzerland.

No - it's not about doing without, but about a conscious, mindful approach. Digital communication remains essential, but should be user-centred, measured and respectful.