The logo ensures recognition and strengthens the professional brand image - not only in Apple Maps, but also in email communication. A standardised appearance on all channels creates a sense of trust and makes it easier for customers to find their way around. This can give local companies in particular a competitive advantage.

Practical example:

A regional restaurant enters its location via Apple Business Connect. Apple Maps now shows not only the name and address, but also the logo and current photos. Guests who search for "Italian restaurant nearby" in Siri are taken directly to the optimised entry. At the same time, the Safari customisation ensures that the online reservation function on the website works smoothly even after the iOS update. The result: more visibility, a professional appearance and higher conversion.

Apple Business Connect is a free tool that allows companies to manage their data directly with Apple. This allows you to enter locations in Apple Maps, update opening hours or integrate photos and logos. This makes a company appear consistent and professional in Apple services (Maps, Siri, Wallet) - as a kind of digital business card for iPhone and Mac users.

Websites that are not optimised for iOS 26 risk malfunctions. For example, forms can no longer be submitted correctly, shopping baskets empty unexpectedly or layouts shift. This can have a direct impact on the conversion rate and sales, particularly in e-commerce. Tracking data can also be recorded incorrectly or incompletely.

Apple is implementing new security standards, including stricter rules for cookies and sessions. The rendering engine has also been revised, which means that CSS and JavaScript elements behave differently in some cases. Tracking and analysis methods are also more restricted. For companies, this means that websites need to be technically updated so that login areas, shopping baskets and analysis data function reliably.

Safari is by far the most widely used mobile browser in the DACH region - around 85% of iPhone users use it as their default browser. With iOS 26, Apple is introducing far-reaching changes that affect the behaviour of websites. Without adjustments, display errors, loading problems or restrictions in interactive functions can occur. Companies should therefore check and optimise their websites promptly.

Yes, for example in retail: a furniture store uses spatial computing to offer virtual room planning. Customers wear an AR headset or use an app that allows them to digitally place pieces of furniture in their own living room. This allows them to see in real time how the sofa or table will look in the room, how much space it will take up and whether the colours match. This increases the certainty of the purchase decision and reduces returns. At the same time, the company can integrate personalised advice and additional offers digitally - a real plus in terms of customer experience and sales.

Despite great potential, there are some hurdles: The technology is still in its infancy in some cases, devices are often expensive or unwieldy, and the development of suitable content requires specialised expertise. Data protection and user acceptance also need to be taken into account, as spatial computing processes personal and spatial data. Companies should therefore start with small pilot projects to test possible applications before making larger investments.

Companies can use spatial computing to take their customer approach, product development and internal collaboration to a new level. For example, products can be presented virtually and three-dimensionally without customers needing a physical copy. In the area of training and further education, immersive simulations enable realistic learning environments. In addition, virtual workspaces enable collaborative working across locations. Spatial computing thus promotes innovation, efficiency and customer loyalty - for example through impressive interactive experiences.

Today, spatial computing is mainly realised using special headsets and glasses, such as Apple Vision Pro, Meta Quest 3 or Microsoft HoloLens. These devices are equipped with sensors that can scan the environment, detect movements and gestures and place virtual content precisely in space. In addition, modern smartphones and tablets with AR functions, such as Apple's ARKit or Google's ARCore, also enable the first spatial computing experiences. In the near future, smart glasses, which are lighter and less conspicuous, could also greatly expand access to spatial computing.

Spatial computing refers to the technology and methods with which digital content can be spatially embedded in the real environment and used interactively. Physical and digital worlds merge using devices such as augmented reality (AR) glasses, virtual reality (VR) headsets or mixed reality (MR) systems. Unlike traditional screens, spatial computing systems enable natural interactions with digital objects that are anchored in real space. Typical technologies include 3D mapping, eye tracking, gesture recognition and artificial intelligence (AI).

In German-speaking countries (Germany, Austria, Switzerland), programmatic advertising offers particular opportunities thanks to strong media partnerships and regional precision:

• Access to premium inventory from major media companies such as Axel Springer, ORF, CH Media or Blick
• Regional targeting options down to postcode level thanks to IP or GPS data
• Connection to local networks such as Austria WebAd or Swiss Marketplace Group
• Growing use of new formats such as Connected TV or DOOH - especially in urban areas.

These factors make programmatic advertising in the DACH region an effective tool for targeted, measurable campaigns with high relevance.

Programmatic advertising is possible across platforms and channels - making it particularly versatile:

• Websites and apps: classic display banners and native ads
• Connected TV (CTV): moving image advertising on streaming platforms such as Zattoo or Joyn
• Digital Out of Home (DOOH): Digital advertising screens at train stations, shopping centres, bus stops, etc.
• Audio platforms: advertising on services such as Spotify or Audio Now
  All channels can be controlled centrally via so-called DSPs (Demand Side Platforms) - this saves time and resources and ensures consistent playout.

Programmatic advertising is suitable for almost all company sizes and industries - from local retailers to international corporations.

• Smaller companies benefit from the ability to advertise in a highly targeted manner regionally and utilise their budget efficiently.
• Larger brands use programmatic campaigns to realise scalable reach, dynamic ad formats and cross-channel communication.

Programmatic advertising is particularly relevant for companies with a clear understanding of their target group and the desire to optimise their digital advertising based on data.

Programmatic advertising uses both first-party data (e.g. from your own CRM or website tracking) and third-party data (from external data providers). This data helps to segment target groups according to characteristics such as age, interests, online behaviour or location.

Data protection is a top priority here: reputable providers pay strict attention to compliance with the GDPR (General Data Protection Regulation) and offer transparent consent and opt-out options. No personal data is sold, but anonymised user profiles are used.

Traditional online advertising is often based on fixed bookings of advertising space via direct contacts with media companies or platforms - often with flat-rate prices and limited targeting options. Programmatic advertising, on the other hand, is fully automated and data-based: Adverts are displayed in real time via auction processes (real-time bidding) where exactly the right target group is currently located - be it on a website, in an app or on a smart TV. This form of advertising is more flexible, more efficient and allows a much more precise approach.