Performance is a key quality factor. Fast loading times, stable workflows and resource-saving processes have a direct impact on usage, satisfaction and acceptance.

Future-proof apps are based on scalable technical structures and clear concepts. This allows new functions, content or services to be flexibly integrated without affecting existing processes.

A well thought-out information architecture helps to make content easy to find and to structure complex functions in an understandable way. It forms the basis for a consistent and pleasant user experience.

Usability determines whether an app is intuitively understood and used in the long term. Clear structures, logical processes and short loading times ensure that users reach their destination quickly - without the need for explanation.

Yes, the button must clearly signalise that a payable order is being triggered.

Example:
✔ "Buy now" or "Order with obligation to pay"
✘ "Continue" or "Save now" - these formulations are considered legally unclear.

All legally required information - e.g. CE labelling, safety warnings, energy labels or instructions in German.
Example:
Toys without CE labelling or without an age warning are subject to a warning - even if they are sold via TikTok.

Missing information can quickly lead to warnings, cease-and-desist declarations or fines.

Example:
If a product is advertised but the base price ("€/kg" or "€/l") is missing, this can be considered legally misleading.

All classic online trading obligations: Imprint, terms and conditions, cancellation information, privacy policy, complete product information and transparent prices. These requirements apply regardless of the platform - including in social commerce environments such as TikTok.

Yes, although the TikTok shop will be launched in Germany first, it will affect Austrian retailers as soon as they start selling to German customers. The German e-commerce and consumer protection rules then apply in addition to the Austrian ones.

A structured approach is recommended:

1. Take stock of all existing claims
2. Collect evidence or identify missing evidence
3. Adapt communication if claims cannot be substantiated
4. Define internal processes to approve future claims with legal certainty

If you start early, you reduce risks and develop credible sustainability communication at the same time.

All visible and audible statements - from website texts and social media to packaging design and claims. Even colours, icons or symbols can be interpreted as environmental promises.

Example: A green leaf icon can already suggest that a product is more sustainable.

All environmental claims require clear, comprehensible and scientifically sound evidence. This includes data on CO₂ reduction, recycled content, material origin or energy consumption. In case of doubt, it must be possible to disclose this evidence to the authorities.

Greenwashing occurs when companies make claims about environmental or social benefits that cannot be substantiated.
Examples:

• "Our product is 100% environmentally friendly" - without scientific proof
• "Climate-neutral production" - but only because of purchased offsets, without a reduction strategy
• A self-invented "eco-label" on the packaging

The EmpCo Directive is a set of EU regulations that will introduce stricter requirements for environmental and social claims in marketing, product communication and packaging from 2026. The aim is to better protect consumers from misleading "green" promises.

Because less paper consumption saves resources and digital processes enable more efficient, resource-saving workflows in the long term.