• Ask specific questions: The more precise the instruction, the better the result.
• Work iteratively: Check the first answer, readjust, ask further questions.
• Provide context: Specify prior knowledge or desired style.
  Example: Instead of just "Write a text about sustainability", it is better to say "Write a LinkedIn post about sustainability in companies, factually and with 3 tips".

Yes, ChatGPT can make mistakes ("hallucinations"), display outdated information or create content that needs to be critically reviewed. Furthermore, it does not replace human expertise, but supports it.
Example: If ChatGPT answers a medical question, the answer should always be validated by a medical specialist.

ChatGPT is suitable for many tasks:

• Customer service (FAQ answers or chatbots)
• Content creation (texts, blog articles, social media posts)
• Translations or text optimisation
• Data analysis or idea collection
  Example: An HR team uses ChatGPT to suggest questions for job interviews. An editorial team uses it to develop article ideas more quickly.

There are different variants:

• GPT-3.5: Fast, inexpensive, good for simple tasks.
• GPT-4: More precise and creative, ideal for complex texts or strategies.
• GPT-4 Turbo: Same quality as GPT-4, but more efficient, with greater context.
• ChatGPT Enterprise: Specially designed for companies with advanced data protection and administration tools.
  Example: A student uses GPT-3.5 for summaries, while a marketing agency uses GPT-4 Turbo for detailed campaign ideas.

ChatGPT is an AI-supported language model that reacts to text input and generates responses in natural language. It can answer questions, write texts, develop ideas or even explain complex topics.
Example: You type in "Write me an introduction for a business plan in the field of e-commerce" - and immediately receive a suggestion that you can customise further.

Yes, the portal was optimised for use on smartphones and tablets as part of the relaunch. All content is responsive and can be easily accessed on smaller screens.

For example:
customers can not only view contracts on their mobile phones, but also download documents directly or start an enquiry - all without a PC.

The entire structure within the Magnolia content management system has been revised. This not only facilitates internal maintenance, but also ensures that content can be updated more quickly and prepared in a customer-friendly way.

Example:
New services or information can now be put online within a few minutes so that customers can find the latest content on the portal immediately.

Document management is fully integrated into the portal. Customers can retrieve, download and securely store their documents digitally at any time.

Example:
After a claim, customers can conveniently view the current claim confirmation in the portal and download it directly as a PDF - without having to wait for it to arrive by post.

To increase the security of customer data, two-factor authentication has been introduced. In addition to the password, an additional security code is now requested, which is sent by e-mail.

The portal was comprehensively revised with the relaunch. In addition to a modern, fresh look and feel, particular attention was paid to user-friendliness and security. Navigation is now more clearly structured, content is easier to find and services can be used more quickly.

Example:
A customer looking for their insurance documents can now find them directly via the improved document management in the personal area - without having to click through various menus.

The logo ensures recognition and strengthens the professional brand image - not only in Apple Maps, but also in email communication. A standardised appearance on all channels creates a sense of trust and makes it easier for customers to find their way around. This can give local companies in particular a competitive advantage.

Practical example:

A regional restaurant enters its location via Apple Business Connect. Apple Maps now shows not only the name and address, but also the logo and current photos. Guests who search for "Italian restaurant nearby" in Siri are taken directly to the optimised entry. At the same time, the Safari customisation ensures that the online reservation function on the website works smoothly even after the iOS update. The result: more visibility, a professional appearance and higher conversion.

Apple Business Connect is a free tool that allows companies to manage their data directly with Apple. This allows you to enter locations in Apple Maps, update opening hours or integrate photos and logos. This makes a company appear consistent and professional in Apple services (Maps, Siri, Wallet) - as a kind of digital business card for iPhone and Mac users.

Websites that are not optimised for iOS 26 risk malfunctions. For example, forms can no longer be submitted correctly, shopping baskets empty unexpectedly or layouts shift. This can have a direct impact on the conversion rate and sales, particularly in e-commerce. Tracking data can also be recorded incorrectly or incompletely.

Apple is implementing new security standards, including stricter rules for cookies and sessions. The rendering engine has also been revised, which means that CSS and JavaScript elements behave differently in some cases. Tracking and analysis methods are also more restricted. For companies, this means that websites need to be technically updated so that login areas, shopping baskets and analysis data function reliably.

Safari is by far the most widely used mobile browser in the DACH region - around 85% of iPhone users use it as their default browser. With iOS 26, Apple is introducing far-reaching changes that affect the behaviour of websites. Without adjustments, display errors, loading problems or restrictions in interactive functions can occur. Companies should therefore check and optimise their websites promptly.