Services — frequently asked questions

Employer branding stands for the strategic brand development of your company and helps you to present your company in the best possible light on the labour market. Thanks to our many years of experience in employer branding and our job portal solution as well as our INJOBS recruiting software, we are the ideal contact partner and will be happy to help you.

Advantages:

• Expansion of the company's position on the labour market
• Increasing brand awareness
• Acquiring potential applicants
• Increasing the attractiveness of your company

Our service:

• Consultancy and conception
• Development of the career website
• Employer branding campaigns
• Employee images
• Image film
• Corporate photography
• HR recruiting solution
• Print media concept

Website development refers to the process of planning, conception by means of UX & UI design as well as the final programming and implementation of the website. The aim is to develop a user-friendly, appealing and functional website that meets the requirements and goals of the company as well as contemporary standards such as different end devices.

When developing a website, we focus on a needs-oriented approach in order to best meet the goals of our customers. The aim is to plan, design and program a website so that it works on all end devices in a responsive display. We always develop using a headless approach and rely on market-leading technologies with a high level of security, such as TYPO3, Symfony, React, VUE.js and Bootstra. We respond to your individual needs and design the right solution for you. Whether website, webshop, intranet, app or other, we will find the right digital solution for you and accompany you from the UX & UI process to the finished website. Our holistic approach ensures that every website is optimally tailored to the individual requirements and goals of our customers.

Interface connections are links between different software systems and platforms that enable data to be exchanged and processes to be automated.

They are also known as integration solutions. They are used to link different software systems so that they can work together seamlessly. These interfaces enable the exchange of data and information between systems without the need for manual intervention. This allows companies to work more efficiently by automating processes and protecting data. Interface connections are used in various areas, including e-commerce, customer relationship management (CRM), accounting, logistics and more. They allow companies to optimise their existing systems and improve their business processes by enabling seamless integration between different applications and platforms.

Design refers to the visual layout and aesthetics, while conceptualisation encompasses the process of brainstorming, planning and structuring.

In the design process, various design elements such as colours, typography, graphics and layouts are used to achieve an appealing visual presentation. At the same time, UX design principles are applied to ensure that the design optimises the user experience and is intuitive.

Conceptualisation involves analysing requirements, target groups and market trends to develop creative solutions that meet the needs and expectations of users. Prototypes and wireframes are often created to visualise and test the design before it is implemented.

We help you develop customised solutions that strengthen your brand, communicate your message clearly and achieve your goals. From the initial idea to the final realisation, we are at your side to make your project a success.

UX & UI design are crucial aspects in the development of digital products and applications. UI design focuses on the visual design of user interfaces, including layouts, colours, typography and graphics, to create an appealing and intuitive user experience. UX design, on the other hand, goes beyond mere appearance and addresses the entire interaction between user and product. This includes designing the user journey, optimising navigation and information architecture, considering user needs and goals, and improving usability and accessibility. Through a careful integration of UX & UI design principles, digital products can be created that are aesthetically pleasing, as well as effective, user-friendly and tailored to the needs of the target audience.

We support you in developing innovative and user-centred solutions that make your digital products a success.

Project managers are responsible for coordinating the various aspects of a project, from conception to implementation. They define clear objectives, create detailed project plans, assign tasks and continuously monitor the progress of the project.

Our project managers work closely with our customers to ensure that their expectations are met. They are responsible for ensuring the smooth running of the project, recognising and managing risks at an early stage and proactively tackling problems.

With a structured and professional approach, our project managers ensure that our projects are completed on time, within budget and with high quality.

Website tracking means monitoring and analysing the behaviour of visitors to a website. Various KPIs such as page views, dwell time, click paths and are recorded. This information enables website operators to better understand user behaviour to conversions and optimise their website performance. Precise analysis and interpretation of the data collected helps companies to optimise their marketing strategy.
Would you like to know how you can analyse the behaviour of your website visitors? Contact us without obligation to find out how we can support you in implementing and analysing website tracking.

Online marketing refers to all marketing activities carried out via the internet to promote products or services and reach potential customers. This includes a variety of strategies and tactics, including search engine optimisation (SEO), search engine marketing (SEM), content marketing, social media marketing, email marketing, affiliate marketing, display advertising and much more. The aim of online marketing is to increase the visibility of a brand, attract more visitors to a website, gain prospective customers and convert more visitors into paying customers and ultimately increase sales. Through targeted and effective online marketing activities, companies can effectively reach their target audiences and build long-term relationships with customers.

At Inscript, we offer a comprehensive range of online marketing services to optimise the marketing of your company or products. From social media outreach and content creation to the development and execution of advertising campaigns on the Google Display Network, we support you every step of the way. Our experts will help you create the best possible online presence for your business by analysing your website and identifying potential SEO factors to maximise optimisation potential on leading search engines such as Google.

A headless website is a type of website in which the front-end part is separated from the back-end logic. In other words, the content is stored separately from the presentation on the website. In contrast to a traditional website, where the frontend and backend are closely linked, the content of a headless website is retrieved via an API (Application Programming Interface) and then displayed by the website.

Headless websites offer a new way of developing websites and presenting content. They offer advantages such as flexibility, better performance, simple content management, easy integration with other systems and future-proofing. If you are considering developing a new website or updating your existing website, you should consider the possibility of a headless website. Would you like to find out more? Then contact us now!

A responsive website automatically adapts to the user's screen size and device. This means that the website looks equally good and is user-friendly on desktop computers, tablets and smartphones. The content and layout are adapted accordingly to ensure an optimal display and user experience. Responsive websites are crucial today to ensure that visitors have a high-quality and consistent website experience regardless of the device they are using.
We will develop you a website that adapts to all devices and provides your visitors with an optimal user experience. Contact us to find out more about how we can help you create a modern and user-friendly website.

We offer professional services in the field of corporate design. With creative ideas, we help companies to create a standardised image that optimally represents their brand. Our services include logo design, the design of business documents and the development of colour and font concepts.
With an appealing corporate design, you can stand out from the competition and leave a lasting impression on your customers. Get in touch with us and let us work together to successfully showcase your company.

Our team takes care of the design of your business stationery. We support you in ensuring that your advertising materials are perfectly represented and leave a lasting impression on your customers. Whether business cards, notepads, flyers, brochures... - we create a design concept that presents your corporate image and ensures recognition value (colour, typography, etc.).

We offer our customers the creation of magazines, both in printed and digital form. We take care of the entire design process (images, graphics and, in some cases, content).

Landing pages are an important part of many marketing campaigns, as they are specifically designed to encourage visitors to take a particular action. They focus on a single action or a specific offer.
A landing page is characterised by a clear design that draws the visitor's attention to the goal of the page. It usually contains compelling content that emphasises the benefits of the offer and a call-to-action that prompts users to perform the desired action.

We build landing pages that are customised to achieve your specific goals and target your audience. Do you need support? Then please contact us for a non-binding introductory meeting.

We will be happy to advise you personally and without obligation!
Your brand is the basis of all communication. It is about identity, recognisability, image, identification, uniqueness and positioning. In a market that is characterised by emotions and progress in equal measure, there should always be a constant. Word-image brands, filled with content, are the fastest way to reach people and trigger desires. Professional and comprehensive - from the concept to the entire corporate identity and brand management.

Advantages:

• Employer branding as an attractive employer
• Increasing brand awareness
• Development of corporate identity
• Improving brand identification
• Increasing the attractiveness of your company

Our service:

• Consultancy and conception
• Brand workshop
• Brand and signet development
• Brand revision
• Development of a claim / slogan Elaboration of the corporate identity

Photography is not just about taking pictures of subjects, but also about creatively designing images that express emotions and capture the viewer's attention.
Our photographer adapts his style flexibly to the needs and wishes of each customer. With a broad repertoire of photographic techniques and a keen sense for current trends, he creates impressive images.

Social media enables companies to reach and interact with their target groups via various platforms such as Facebook, Instagram and LinkedIn. Content can be published in the form of texts, images, videos and other media to attract attention, increase brand awareness, promote customer loyalty and ultimately increase sales.

At Inscript, we focus on planning and consulting. We help you develop a social media strategy that works, tailored to your specific goals and needs. We support you in selecting suitable platforms, creating editorial plans and provide helpful tips and recommendations for managing your social media presence.

Symfony is a popular PHP framework* that is used to develop web applications. These are applications that are developed using the Symfony framework. The framework provides a stable and powerful foundation for the development of web applications and enables developers to create high-quality software solutions quickly and efficiently. With Symfony, complex requirements can be realized and custom applications can be developed for companies of different sizes and industries.

* A PHP framework is a predefined structure that helps to create web applications faster and easier. It provides a set of pre-built functions that are often needed in web applications, such as URL routing, database management and user authentication. By using a PHP framework, developers can save time by focusing on implementing business requirements rather than creating basic functions from scratch.

We are happy to help you develop customized solutions for your requirements.

TYPO3 is a free system that can be used to create and manage websites. We always develop using a headless approach and rely on market-leading technologies with a high security aspect such as TYPO3.

The TYPO3 content management system enables developers to create individualized websites that meet the needs of their customers. The TYPO3 editor is easy to use for users and offers a variety of functions that allow them to customize websites according to their own wishes. You can easily edit content, upload images and even add interactive features without the need for programming knowledge. It is a popular choice for companies and organizations looking for a flexible and user-friendly website solution.

Thanks to its versatility and flexibility, TYPO3 offers great potential for a wide range of interfaces and requirements. Contact us to find out more about how we can help you improve your online presence with TYPO3.

Shopify is an e-commerce platform that enables companies to create, operate and manage online shops.

Shopify is a comprehensive e-commerce platform that enables businesses of all sizes to sell their products online. With Shopify, users can quickly and easily create a professional online shop without having extensive technical knowledge. The platform offers a variety of features, including pre-built shop design templates, product management and presentation tools, integrated payment processing options, shipping and logistics solutions, and marketing and analytics capabilities. Shopify also offers a range of extensions and integrations to extend the shop's functionality and customise it to individual requirements. With its user-friendly interface and powerful features, Shopify is a popular choice for companies looking to run a successful online business.

We are happy to support you in creating a professional online shop, customised to your individual needs and ideas. From shop design and product setup to the integration of payment methods and shipping solutions, we are here to ensure that your Shopify shop is successfully launched and operated.

AI optimisation involves the use of algorithms and machine learning techniques to analyse and optimise existing processes, systems or products. By using large amounts of data, patterns can be recognised, predictions made and automated decisions taken. This enables companies to create more efficient processes, offer personalised services, develop better products and make more informed decisions.

Our experts can help you fully exploit the potential of AI optimisation to strengthen your company and gain a competitive edge.

SEO is the process of optimising a website to improve its visibility in the organic (non-paid) search results of search engines such as Google.

SEO, or Search Engine Optimisation, refers to the techniques and strategies used to optimise a website for search engines. The aim is to improve the visibility of a website in the search results for certain keywords or search terms, resulting in a higher number of visitors and potential customers. SEO includes various measures to ensure that a website is ranked higher in search engines. These include improving meta tags, improving website structure and navigation for a better user experience, creating high quality content, increasing page load speed, building links from other websites and much more. A good SEO strategy can help a website to rank better in search engines and therefore attract more visitors and potential customers.

We are happy to help you optimise your website and improve your online visibility.

We offer interactive SEO workshops to help you expand your search engine optimisation knowledge and learn practical skills. Our workshops are run by offer a variety of topics, including keyword research, on-page optimisation, off-page optimisation, technical SEO and much more. The hands-on sessions will provide you with valuable insights and tips to help you optimise your website for search engines and improve your online visibility.

Dialogue marketing is a form of marketing in which companies enter into a targeted interactive exchange with their customers in order to build long-term relationships and strengthen customer loyalty. It involves targeted communication via various channels such as email, social media, telephone or post, with a focus on personal and individual dialogue.

We help you to develop an effective strategy that enables you to communicate with your customers and build long-term relationships. Together with you, we plan campaigns that are precisely tailored to your target group. Our team also ensures that the right channels are used with the right content. Feel free to contact us!

Media optimisation involves the strategic planning, implementation and monitoring of advertising campaigns on various channels such as social media, search engine advertising and display advertising. The aim is to continuously improve the performance of advertising by utilising budgets effectively and targeting the best-performing channels and target groups. This is achieved by analysing data and metrics such as click-through rate, conversion rate and return on investment (ROI).

Our expertise lies in identifying weaknesses and maximising the effectiveness of your advertising through continuous testing and adjustments. Our optimisations are aimed at achieving your marketing goals and making the best possible use of your advertising budget.

Videography work includes planning, shooting, editing and publishing videos for various purposes such as advertising, marketing, entertainment, education and more. Our videographers combine their creative skills and technical knowledge to produce high-quality videos that effectively convey your message and engage your target audience. They are at your disposal to turn your vision into impressive videos.