Sufficient budget is crucial for the system to learn and deliver stable results. Budgets that are too small often lead to limited optimisation, lower reach and less reliable performance.

For Performance Max to realise its potential, the campaign needs sufficient volume to recognise patterns, adjust bids sensibly and identify suitable target groups across channels. The budget is therefore not just a financial framework, but a key prerequisite for effective automation.

Google AI forms the basis for the optimisation of Performance Max. The system continuously analyses campaign data, target group signals and user behaviour in order to adjust bids, placements and ad combinations in real time.

The aim is to increase the probability of conversions and maximise the conversion value. The better the underlying data and targets are defined, the more precisely Google AI can work and sustainably improve campaign performance.

Performance Max complements traditional search campaigns, but does not replace them completely. While search campaigns are targeted at defined keywords and search queries, Performance Max is more signal- and target-based.

The system uses existing data, target group signals and content to independently identify relevant search queries and display adverts accordingly. In many cases, existing search campaigns retain priority for clearly defined keywords. Performance Max extends the reach beyond this and opens up additional potential that goes beyond classic keyword logic.

Data forms the basis for optimisation. Target group signals, conversion data and other inputs help the system to better identify relevant users and optimise campaigns in a targeted manner.

Performance Max is particularly suitable for companies with clearly defined conversion targets, such as online sales or leads. It is particularly useful if reach is to be built up across channels and not limited to individual platforms. Performance Max is a sensible and useful addition to the online marketing mix.

Media optimisation involves the strategic planning, implementation and monitoring of advertising campaigns on various channels such as social media, search engine advertising and display advertising. The aim is to continuously improve the performance of advertising by utilising budgets effectively and targeting the best-performing channels and target groups. This is achieved by analysing data and metrics such as click-through rate, conversion rate and return on investment (ROI).

Our expertise lies in identifying weaknesses and maximising the effectiveness of your advertising through continuous testing and adjustments. Our optimisations are aimed at achieving your marketing goals and making the best possible use of your advertising budget.