After a joint briefing, a target group analysis is carried out. Suitable modules (e.g. Permadigital, Permaleads, Permacall) are then combined. Permagroup takes over the implementation - including lead tracking, communication and appointment scheduling.

Thanks to tried and tested methods and optimised processes, many customers achieve their first qualified leads after just a few weeks - especially with the free entry via Permaleads.

Yes, Permagroup works in full compliance with data protection regulations under Swiss and EU law. All tracking and analysis processes (e.g. Permacode) take place on servers in Switzerland, Germany or Austria.

In contrast to conventional cold calling, Permagroup combines data-based targeting, digital marketing and professional telemarketing. This results in qualified leads with genuine interest - efficient, scalable and significantly more promising.

Permagroup specialises in B2B companies - particularly from the industrial, IT, consulting and service sectors - that want to systematically acquire new customers and digitalise their acquisition processes.

By analysing engagement data and target group interactions, brands can precisely adapt their influencer marketing strategies. Data helps to measure the success of campaigns, select the right influencers and optimise content to achieve greater reach and quality.

With the increasing regulation of social media platforms, brands need to ensure that their influencer marketing strategies comply with applicable laws and regulations. Transparency in advertising is crucial to prevent legal issues.

Authenticity is a decisive success factor. Consumers prefer content that appears organic and credible rather than obvious advertising. Influencers who are honest and transparent with their community can strengthen brand loyalty and the trust of their target group.

Micro-influencers, who have fewer than 100,000 followers, often offer a higher engagement rate and a more authentic connection to their target group. Brands benefit from a more personal relationship with followers, which can increase the effectiveness of campaigns.

Influencer marketing is the collaboration between brands and influencers to promote products or services. It used to be a simple collaboration, but today it is a multi-layered ecosystem in which influencers act as brand ambassadors and maintain a close relationship with their community. This has far-reaching effects on the strategies of brands.

Yes, AI can also work with privacy-friendly methods such as first-party data and cohort-based analyses. Companies should adhere to data protection guidelines such as the GDPR and offer transparent opt-in mechanisms for users.

AI optimises the frequency and timing of ad placement to avoid advertising fatigue. It analyses interactions and adjusts the frequency so that users are not addressed too often, but also not too rarely.

The leading tools include Google Ads (smart bidding, responsive display ads), Meta Advantage+ (Facebook & Instagram ads), Criteo (dynamic retargeting), Adobe Sensei (predictive analytics), The Trade Desk (programmatic advertising) and BlueConic (AI-supported customer segmentation).

AI improves personalisation, predicts user behaviour (predictive analytics), optimises ad placement, automatically adjusts bidding strategies and creates dynamic ads in real time. This increases the conversion rate while optimising advertising costs.

Traditional retargeting uses predefined rules and tracking technologies to retarget users. AI-based retargeting, on the other hand, analyses user behaviour in real time, personalises ads individually and optimises campaigns using self-learning algorithms.