Users have more control over their data and can decide for themselves what information they share with companies. This leads to a more transparent and less invasive digital world and could strengthen trust in online advertising.

With contextual targeting, adverts are displayed based on the content of a website instead of collecting user data. This allows companies to reach their target groups without the use of third-party cookies while respecting data protection.

Companies can rely on alternative technologies to continue delivering relevant advertising. These include the use of first-party data, contextual targeting, Google's Privacy Sandbox, server-side tracking and cohort-based approaches that do not require individual profiles.

Instead of removing third-party cookies completely, Google is introducing a new feature that allows users to decide for themselves whether or not to allow these cookies. This decision was made in co-operation with regulatory authorities such as the UK Competition and Markets Authority.

Third-party cookies are cookies that are set by websites that are not the current site that the user is visiting. They allow third parties to collect user data across different sites. Google and other browsers are removing these cookies from 2025 to strengthen user privacy and increase their control over their own data.

A common mistake is a lack of consistency: if customers feel neglected or receive little added value, their loyalty quickly declines. Excessive automation without a personalised approach can also be a deterrent. Regular, relevant and personalised engagement is the key here.

Tools such as CRM systems, AI-supported analyses, loyalty programmes and social media interactions make it possible to personalise customer interactions and create a close connection. These digital tools provide valuable insights and make it easier to engage with customers.

By actively gathering customer feedback and taking it seriously, companies can improve their products and services in a targeted manner. Customers not only feel heard, but also see that their opinion has a real impact - this strengthens loyalty.

Personalisation helps to better understand individual customer needs and respond to them in a targeted manner. A personalised experience ensures that customers feel valued and understood - which increases the likelihood that they will remain loyal to the company.

Customer loyalty is crucial because loyal customers not only buy more often, but also often recommend the company to others. In a highly competitive market, long-term relationships are more valuable and cost-efficient than the constant acquisition of new customers.

Digital sustainability is important because it helps to reduce the environmental footprint of digital offerings. By reducing unnecessary data and choosing environmentally friendly technologies, companies and users help to reduce the environmental impact and utilise resources more efficiently.

Sustainable hosting solutions are services that rely on environmentally friendly server technologies to reduce energy consumption and minimise CO2 emissions. Companies that choose such providers are actively contributing to sustainability.

You can optimise your website by using lean designs, avoiding superfluous animations and large amounts of data. Focus on concise texts and reduce the number of images or videos to increase the loading speed and minimise data consumption.

Unternehmen profitieren von digitalem Minimalismus durch reduzierte Serverbelastungen, geringere Kosten und eine optimierte User Experience. Schnellere Ladezeiten und ein übersichtlicheres Design führen zu einer höheren Kundenzufriedenheit, besonders in Zeiten von mobiler Nutzung und begrenzten Datenvolumen.

Digital minimalism refers to an approach that reduces digital processes, platforms and content to the essentials. The aim is to create lean designs that enable fast access and minimise unnecessary data transfers and energy consumption.